Marketing Audit / Health Check

Marketing Health Check is a term we like to give to a marketing audit in the hotel industry. Basically, like a medical health check, but for your marketing department.

Our Marketing Audits are conducted by a seasoned marketer with 22 years of experience as a General Manager. Some of the topics that are covered during the health check / audit are the following. This health check takes place over a five day period.

• Manning and administration
• Assessment of suppliers
• Website content review
• Review of collateral in line with key market segments and sales and revenue strategies
• Assessment of advertising agency
• Assessment of public relations agency
• Assessment of media buying agency
• Assessment of photography / image library and filming
• Review critical path for opening hotels
• Assessment of availability and the standard of quality of corporate giveaways
• Consistency and delivery of brand identity across the board including food and beverage concepts
• Development of packages and products
• Third party partnerships